Cultivating Innovation as a Designer
Satosi Isiguro teaches Design Thinking at GLOBIS University. Cristian Vlad recently interviewed him about helping clients commit to innovation and pursuing creativity himself as a designer. CV: How do you perceive innovation?
SI: Itâs beautifully simple. Many people think that innovation is a matter of geniusâthat you have to be Einstein or Newton or Van Gogh or Beethoven in order to innovate. Really, there are opportunities for innovation everywhere in the
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