Satosi Isiguro teaches Design Thinking at GLOBIS University. Cristian Vlad recently interviewed him about helping clients commit to innovation and pursuing creativity himself as a designer. CV: How do you perceive innovation? SI: It’s beautifully simple. Many people think that innovation is a matter of genius—that you have to be Einstein or Newton or Van Gogh or Beethoven in order to innovate. Really, there are opportunities for innovation everywhere in the modern world. You can find it in new products, services, and business models, or even in social transformations. It could be anything! CV: If it’s so simple, why do so many organizations struggle with innovation
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